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Affiliate Marketing is one of the best source of earning money in the internet. I’m not going to discuss much about what it is all about, and if you do not have much idea, you can read it here: Affiliate Program A-Z

Like any other site in the internet, an affiliate site also requires visitors, the more the better . However, the organic search engine visitors are the best source of getting visitors in the internet, so, your site should be optimised to get some visitors from the search engines and mind you, it is more difficult than optimising a site which does not contain affiliate link.

This type of site is going to get a good position in the SERPs only if it adds some value. That is the factor of paramount interest, and while building such a site, if you rely on the search engine visitors, you must consider the value-addition factor at the first instance.

Now how to add value to such a site?

Obviously, here are few ideas that, i think, will help.

1) A site that provides price comparison, i.e., if the site lists the same product from different suppliers/manufacturers with a comparative statement regarding selling price, taxes, shipping rates, delivery time and editorial reviews on each seller, it is definitely going to add a value to the end user.

2) The value-addition may be ensured in another way and an example may illustrate that. For selling a product like care bear party supplies, a detailed instruction on “how to decorate the venue on that theme”, is definitely going to add certain value, and which in turn, may generate good search engine traffic. If you place a text /banner containing affiliate link in such a page, it is definitely going to yield better result, both in terms of search engine traffic and also in terms of the conversion rate.

The focus of such a site should not be promotional, but rather, should be informative.

For markeing and promoting such a site, you need to be creative, and need to have an extenssive knowledge on that subject so that you can write a number of informative articles based on that product. Also you need to discuss with the merchants regarding issues like site promotion, conversion rate and latest product/price updates.

Promoting an affiliate site has never been easy, however, if it is developed with due focus, care and attention, it is definitely going to give you a great reward.

This entry was posted on Friday, August 4th, 2006 at 2:02 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.