Affiliate promotion! All visitors no customers! What to do?
All visitors no customers! If this were the situation with your affiliate site, you need to consider revising your business model. What is a business model?
This is the basic guideline which will set the contents of your website, navigation structure and requirement of updates along with every other technical details - like keywords etc. These are the pages, which you need to go through regularly in order to avoid an potential damage to the goodwill of your website by including contents, either irrelevant or annoying for your visitors.
Ideally for affiliate websites, business model may be of four types:
1. Content based site.
These are the websites containing contents on a specific subject. It is always advisable to focus on a single subject as it is extremely difficult to learn, understand and write about a wide varieties of subjects each day. A blog focussed on a definite niche can do this as well. The simplicity of this model is that you need not have much room for commitment for your visitors. Add, update or modify pages as and when required, or based on available time. If you can write interesting content regularly on a specific product, or product lines - you are definitely going to get return visitors, who would then consider making a purchase from your website.
2. Deals, Coupons and discounts
This is the website/blog that should be focussed on deals, discounts, or coupon codes. Then again there is no need to enlist all the deals of the world to get a sell. Rather, it is always best to set focal points at some specific products, and update deals and coupons related to that. Also users often try to find coupon codes from different web stores. So Coupon codes by stores listing will definitely add value to your website.
But it calls for a regular maintenance of your website or blog. You need to update deals, as well as remove expired deals from time to time to give a fresh look to your website daily. Depending upon the product line you have chosen, if you can manage to spend few hours daily - this must be the best business model for you.
3. Comparison Shop:
Websites listing various vendors for the same item, like nextag, is a good example comparison shops. As it is virtually impossible for a single individual to maintain such a site, update each listing wherever there is a change in price, so it is not advisable to take up such a site unless you are a coding expert, or has wide experience, and you will be able to spend fair amount of time each day to update and maintain your website.
Once again, this model is only for expert users.
4. Hybrid model
This is just a combination of one or more of the above model. While visiting Camera reviews, I have seen lots of websites lists vendors with price details requesting their visitors to consider buying from such stores to help the project keeping alive.
This is also rather difficult but it has the flexibility in the way that you have the option open to write few lines to convince your prospective buyers, and then direct them to the advertisers’ websites.
Thus, I must say that if you can adhere to a strict discipline in terms of your business model which is to be extremely focussed - there is no reason for you to see visitors going away without making purchase from your website.