Clean up Duplicate urls:
ExampleURL: http://www.example.com/page.html?sid=asdf314159265
Friendly URL: http://www.example.com/page.html
Specify in the head part:
<head>
<link rel=”canonical” value=”http://example.com/page.html”/>
</head>
This works similar to permanent/301 redirect in action.
Hi! I find this nice topic and take the opportunity to share it with you all. It relates to a prolonged debate on Sub-domain vs. Sub-directory and how GoogleBot sees them. Just a nutshell of the long post:
GoogleBot prefers subdirectories, i.e., www.domain-name.com/dir more than sub-domain www.sub-domain-name.domain-name.com, as it the bot was designed to crawl sub-directories. However, the biggest advantage of having a sub-domain was that the Bot would treat each sub-domain as independent website. Therefore, possibility was there to see more than one search result for a specific query from the same website containing a number of sub-domain. SEOs used to take advantage of this by going on increasing number of sub-domains.
Recent changes in algorithm seems to have fixed that. I’m not going to tell anything more but to suggest you to follow this link.
In my constant effort to keep yourself updated with popular keyword search, I would again like to mention below a link to this years top searches for Toys and video!
It must not be new to you that both toys and videos sell like hot cake, and most of the buyers prefer to follow Google search to rich the best website. The list will help you to get an insight into the top selling toys world as well as top selling videos.
Mike Grehan, of The ClickZ Network has made a thought provoking entry in his post http://www.clickz.com/3627629. We get unsolicited Emails but not all of them are rubbish. You find some occassional one that is interesting as well. Do you agree? And about the guidelines framed by SEs and his opinion - “one man’s spam can often be another’s cutting-edge SEO (define) tactic.”
That is how the world of SEO goes. Black hat strategies are invented and used too often to give a site booster! Who cares? Even when the SEs pick up the trick, the owner has already digested the traffic juice!
Tough luck for rather ethical guys, though they will be rewarded in the loooooooong run! Lol!
Hi! This is a fantastic winter Sunday and I’m about to attend a party! So I’m in a real hurry, and about to leave my working table. Anyway, I will give you a great input that will help you to think over the rest of the day with follow up - ‘Do it now’ doctrine! How can you neglect this asset list of keywords - top fifty for UK searches in the month of November?
Oh! Just getting trapped in word puzzle, so here is the link the lists them all.
And one word of caution for those who prefer Google more to get hits to your website.
PayPerPost is most likely to be in the Google ban list, so it is undoubtedly a black hat SEO. For those bloggers who were earning some decent living with PPP, now is the time to decide, whether to sacrifice Google juice, or to think of another avenues of online earning! Confusing and sad -as being a blogger I know better than nobody else how much difficult it is to earn some money from blogging!
Search engines are the best source of traffic in the internet industry and more importantly it is free. Thus it is always better to consider getting some traffic from search engines. If you are over convinced by reading eBooks, or some other guidelines that it may take up to six months to a year to get your site indexed in search engine, you are sitting in the wrong world.
Modern search engines are very fast. You can’t believe they can even pick up your brand new websites within few days, to at most a fortnight - if they find your link in some other websites already listed in their index. That is why it is so important to submit your links to different relevant websites, or some good high PR directories, after you are satisfied with content and design of your website.
Internet is a strange world, and search engines are still a mystery! But nobody can deny equipped with high power computer hardware available now, they are more smart and active now than even before. Once they get a link to your website, that is yet to be crawled, they do not do much delay in making the first call. And that is why it is so very important to avoid promoting your sites which are still under-construction. Search engines do not like any under construction site, and you must get penalty for doing so.
Strange thing I have observed with my sites, when they are in their brand new stage, is that Google seems to push up brand new sites little bit higher in search position than they deserve, an initial boost you can say. I say it because it is not that easy to promote your websites within that much narrow span. However, to get sustained ranking for highly competitive keywords, there is no other alternative but to get editorially awarded links. And to do that you need to ensure highest quality, both in terms of contents, navigation, and overall design.
Search engine optimization, abbreviated commonly as SEO is all about winning the battle in highly competitive search engine war! Since the advent of Internet websites setting focal point on specific popular key phrases are coming up each day. It plunges you in the world of highest level of competition, and to win in this battle is a must for getting traffic to your website in case you do not want to pay for advertisement charges. It needs skill (basic SEO Skills), it needs devotion (like your Sunday prayer) and it needs commitment (for your visitors).
If you at all interested in getting search engine traffic, the real juice of Internet, you need to analyze on the basis of competitive landscape. You need to be well aware of your competitors, what their strength are – why the bots have trusted some other websites more than yours? Why the bots consider their sites useful and yours useless?
Search engines run automated scripts based on algorithm to rank web pages for specific key phrases. When you search Google for a specific search term, you can get an overview of number of sites providing information on that subject. This is a crude estimate of competition you have to face when you want to get higher ranks in search engine result pages (SERP). You can yourself do well to keep track of your competition in a spreadsheet, focusing on search volumes, and number of sites found against each search term, you want to compete in. It must be great to find a key phrase with minimum competition, but considering sky-high growth in Internet, it is rather difficult to locate one easily. You need to do the research work, and it takes time. But it is the best practice to compete for rather less competitive key phrases.
Now once you have located your key phrase, the real battle starts. The biggest clue to be a winner in this battle is to be well aware of your strength and weakness. As you do not really have much scope to see who is sitting behind the screen to pump up the ranks of your competitors’ websites, so battle must be more difficult. You do not have much idea of their strength or weakness.
However, you can still get an overview of the pages indexed in Google (site: top-level-domain-name), or Yahoo (site explorer) from your competitors’ websites. This will help you to appraise number of pages you should consider for your website. Creating duplicate pages, copy-paste pages, or pages containing nearly same or useless content – will not do any good. This will simply mark your dream website as ‘Spam’, and all you can expect by following up such desperate attempt is to see your website getting dropped from Google/Yahoo index.
You need to create unique, quality content providing information that is valuable for your visitors. You can write your own content, or spend some money to higher the service of freelance writers! Your content pages must be different setting focal point on specific key phrase. This will help you in ranking higher in search engines, also your website will be highly objective targeting a niche audience – a win-win situation.
Besides you own pages, you need to earn recommendations from similar other websites. A site focusing on ‘Decorative Plate for Christmas’ should earn recommendations from sites offering ‘Christmas’ gifts! This is just an example, but you can easily estimate how much difficult it is! Do you think your competitors will recommend you? But they do so, or rather compelled to do so, if you have unique relevant information that is hard for them to provide for their visitors, but very much important for their visitors as well. Under such situation, they will be rather compelled to place a live link to your website from relevant section of their sites. This type of link is called editorially given link, the one that editors of websites pick up and mention in their content. Search engines know the importance of that link, and will definitely pump up your ranking top in the order, and you can have the final laughter!
A win for you at last!
“What does IndexRank measure?
IndexRank measures the rate at which your site is being indexed, which also translates into the rate at which it is growing. If you have a stagnant site with little content being added, you will have a low IndexRank. If you constantly increase content, you will have a high IndexRank. Read More!”
To get information on Missing/Duplicate Title tags, Descriptions , www vs non-www, Multiple Index Pages!
The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
This is a Free Keyword Research Tool to indicate monthly search volumes along with other related keywords in respect of a particular keyphrase.
This is extremely important to get rid of dead/broken links from your site; check if they are there to take prompt action!
This tool shows every outgoing link from the given domain. Separated in external and internal links.
This tool generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory.
OK! So, after witnessing those PageRank Update I have come to the conclusion that we need to focus more and more on content quality rather than that of the quantity. More frequent updates will help you getting better position in search engine if you can keep a sharp vigil on quality as well! However, each of us need to brush up our SEO skills as well.
SEO is really a very dynamic subject to say the least. You need to upgrade your knowledge level and keep the learning processes going on each day. But you can hardly deny the importance of putting some effort to learn SEO skills as it will help you to earn some free traffic through Search Engines.
As a part of my learning process, I found this story interesting. In short, what it suggests is that you need a keyword rich domain name to boost your search engine rank. I think the significance of keywords in domain name may not be denied, but it must not be taken as the sole decisive factor. The example site ’seobook.com’ is available at number#1 position of Google SERP for the key phrase ‘SEO Book’! The site is linked well from outside with anchor text ’seo book’, it has some high quality content with regular update as we all know with SEO friendly contents. So Google has reason to display that site at #1 position! Obviously, my studies suggest that having keywords in domain name alone does not improve your search engine ranks. Rather, you need quality in bound links given editorially and some fresh, unique and updated content to get high search engine ranks. Obviously, keywords in domain name, or even in urls, somehow improve your ranks.
Just for a small check, simply google for ‘Web hosting’! - and you will get www.webhostingbluebook.com (containing keywords in TLD) at #1 position . Though more specific match should be webhosting.com - but it is not in the top ten position!
So to conclude we can say that having keywords in domain name or urls may improve your search engine ranks if your website is otherwise fit!
And finally, do not forget to check the nice video with that post!
HI All! Wish you a very happy moment and you must have some reaction to the latest PR Updates depending upon ups or downs you have witnessed with your websites’ PR. A high PR website or blog has always been a good source of revenue if you would wish to put some foreign advertisements in your web pages. Many bloggers and webmasters were actually earning decent revenues by selling text link advertisements in their high PR websites.
I must appreciate hard work that is required to earn such a high respect from Google. You need to ensure quality inbound links from relevant high PR sites to widen up the green bar. For getting quality IBLs, you must be making some incredible efforts to add values to your websites - fresh, updated and unique content! Only poor Webmasters/Bloggers can appreciate how much painstaking such efforts are! You need to read every available resources for new information, keep your mind and sense organs always-in-alert state, and finally making a new entry as frequently as you can. Oh! However, finally when you find that Green bar widens up a little more, it must be giving you much satisfaction to say the least as now you would expect some returns! Selling Ads space in High PR sites are comparatively easier in this highly Competitive advertising world.
But after recent PR Update and analyzing the trend it has so far reflected, it is obvious that things like ’selling text link ads’ are no more safe so far as PageRank is concerned. You may get into trouble for selling ads and may witness a gradually diminishing PR or worst even, that Bar may be grayed out.
So, will it be fair enough to conclude that significance of High PageRank is declining rapidly keeping in mind the fact that it (PR) has already been marked as one of the least influential factors in Google Search Engine Results! Probably, SEO experts would continue their efforts to earn high PRs excavating new avenues to exhibit their professional expertise, but for most of the others - PR, I’m sorry to say, may not have much thing to do - both in terms of traffic and revenues!
I do not see much reason for people with big Advertisement budgets to learn SEO; either they can spend money for launching paid advertising campaign or, hiring a reputed SEO farm to do the task on their behalf. But the life is not that much simple for people with low or no marketing budget and despite being over criticized as a ‘Good Business Strategy’ - there seems to be no alternative but to SEOing a website for supplying saline water to a deserted website. As like everything else in this world, SEO is not that easy as it needs a thorough understanding of the subject, keen observation, logical analysis of SERPs and finally developing and implementing a successful SEO strategy to drink traffic juice happily and the entire process is not very easy. It consumes lots of energy, effort and patience before winning the great battle for a highly competitive keyword.
But I’ll share with you few simple SEO tips with which you can start getting some traffic from search engines.
SEO begins with keyword research. So spend as much time as you can afford to locate a keyword that is less competitive and at the same time that has a reasonable popularity. It is much easier to optimize an entire website for few keywords rather than a wide variety of keywords. Thus primarily your new website must focus on a niche. Do not just get overwhelmed with the search volume associated with a popular keyword as you are bound to face tough competition with such phrases; and you may only end up in frustration for not being able to get search engine traffic at all.
Once you are satisfied with your keyword, try focusing on your website content. No way to deny that both the quality of content as well as the way contents are organised in a website plays an important role in SEO. So follow a decent hierarchical structure to organize the contents of your new website. Links to content pages should preferably be not more than 3-4 levels deep. Try to use SEO friendly urls for those deep links, i.e. urls containing readable words(Keywords!), as it may also help in improving your search engine ranking a little bit.
Now while writing content, spread your keywords in the body of the content evenly with particular importance to TITLE META TAG, ALT and H1 tags. These are the places where Search Engine bots usually look for keywords. So, do not just ignore embracing keywords within those tags.
The second part of the SEO is to try and get some inbound links containing your preferred keywords and pointing to your web pages. Although it is not that easy to get IBLs, still forum signatures, free directories, social bookmarking sites or social networking sites may help you to get few links initially. As search engines, in particular Google, are presently focusing more on the quality of inbound links and not its quantity, so you are free to spend more time updating your website and at the same time make some effort to develop links as well.
One final reminder for the newbies. With the advent of more advanced web-crawlers, indexing in major search engines does not take a long time but it is only the quality of content that can ensure long term traffic benefits through search engines.
So my final five goes here!
1. Find your niche keywords
2. Organize your website - Both content and structure
3. Try to use SEO friendly URLs
4. Write SEO friendly articles (Again TITLE META TAG, ALT, H1 Tag with evenly distributed keywords)
5. Get few quality links.
Now you are ready to win some search engine traffic if you continue to update your website regularly focusing on your niche.
Wish you more traffic!