Sid - Blogging for Newbie Webmasters’

HI All! Wish you a very happy moment and you must have some reaction to the latest PR Updates depending upon ups or downs you have witnessed with your websites’ PR. A high PR website or blog has always been a good source of revenue if you would wish to put some foreign advertisements in your web pages. Many bloggers and webmasters were actually earning decent revenues by selling text link advertisements in their high PR websites.

I must appreciate hard work that is required to earn such a high respect from Google. You need to ensure quality inbound links from relevant high PR sites to widen up the green bar. For getting quality IBLs, you must be making some incredible efforts to add values to your websites - fresh, updated and unique content! Only poor Webmasters/Bloggers can appreciate how much painstaking such efforts are! You need to read every available resources for new information, keep your mind and sense organs always-in-alert state, and finally making a new entry as frequently as you can. Oh! However, finally when you find that Green bar widens up a little more, it must be giving you much satisfaction to say the least as now you would expect some returns! Selling Ads space in High PR sites are comparatively easier in this highly Competitive advertising world.

But after recent PR Update and analyzing the trend it has so far reflected, it is obvious that things like ’selling text link ads’ are no more safe so far as PageRank is concerned. You may get into trouble for selling ads and may witness a gradually diminishing PR or worst even, that Bar may be grayed out.

So, will it be fair enough to conclude that significance of High PageRank is declining rapidly keeping in mind the fact that it (PR) has already been marked as one of the least influential factors in Google Search Engine Results! Probably, SEO experts would continue their efforts to earn high PRs excavating new avenues to exhibit their professional expertise, but for most of the others - PR, I’m sorry to say, may not have much thing to do - both in terms of traffic and revenues!

Google Hell

I would like to request dear readers to read the topic first.

It is all about Google Supplemental Results. The entire SEO industry and the Website Publishers across the globe have largely opined that nothing worse can happen than to see web pages in the supplemental results, if you set aside Google Ban.

But, Matt Cutts has something different to say regarding this issue. And I just want to quote what he has to say:

“Google’s supplemental results are some sort of search engine dungeon where bad pages go and sit in limbo forever, and that’s just not true.” – This is what he has to say about the supplemental result.

Regarding this issue, a reference to a previous post has been cited which suggests,

“the main determinant of whether a url is in our main web index or in the supplemental index is PageRank.”

So, PageRank plays the key role to determine whether your site will be in the Main Index or in the Supplemental index. Google updates its algorithm from time to time. It implements new measure to judge the importance of inbound links to your site. So, there is every possibility that the big “G” may not judge the IBLs to be equally important round the year for many reasons, including, an attempt to implement bad SEO practice like link trading, or link purchase, or even worse a Spam report against a particular website - may result in dropping the site out of main web index. The site is then placed in the supplemental index.

And that’s exactly what Matt has to say in that discussion – “a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past.”

The second point relates to reciprocal link exchange:

It appears from the discussion of the Google Guy that reciprocal link exchange with relevant sites may not invite a Google Ban or a penalty in any form so far and so long it is done keeping a certain limit. But linking to irrelevant sites, for mere excuse to earn inbound links may result in a penalty.

“Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking.”

Obviously, the man dealing with Web Spam for so long days has once more reminded us what Google considers a solid white-hat SEO is, “to get high-quality links (e.g. editorially given by other sites on the basis of merit)”.

SEO | Link Exchange | Google Optimization

With the drive undertaken by Google, it appears that increasing your link popularity has become even tough. Now you are not allowed (so far as i’ve undrstood) to participate in a link exchange program. Probably Google has sort listed the link-traders and clearly going to give those sites a big blow if found to take part in an exchange program.

There was another way of increasing your link popularity and it was to submit url in different directories that either offer a free listing in exchange of a link back to their url or money. Gone are those days!
I’ve read few suggestions from SEO mastros that you can request for a link-exchange to different webmasters via e-mail, but that must be very difficult.

And the last option is , no need to mention even, the natural process of increasing the link popularity, i.e. creating a quality website that other people will often refer to. Ooomm!

However, it appears that Google had no other option but to take these measures to protect the significance of PageRank.

But then, i’m happy to see all these changes as at times it really becomes boring to go on submitting urls in different directories… creating and maintaining link pages … atleast got rid of those hazards.

So big thanks to Big “G” !

Cheers!